So, I am. I’m. I’m. You are. This can be ‘your’ or, better yet, let’s reduce it, ‘yer’. Notice how quick it is. When we reduce it, it’s going to be very, very fast, and it must be linked to the next word. ‘We are’ can be ‘we’re’, or ‘we’re’, or, better yet, wur, wur. Reduced. ‘They are’ can be ‘they’re’, or, reduced, thur. He is, she is, it is. This will be come he’s, she’s, it’s. Notice that the S in ‘it’s’ is pronounced as an S sound, unvoiced. That’s because the sound before is the T, also an unvoiced sound. It’s, it’s. However, the S in ‘he’s’ and ‘she’s’ is a Z sound. That’s voiced, because the sound before, a vowel, was voiced. He’s, she’s, it’s. TS can be a tough sound, and I do have a video on how to make that sound. So let’s take a look at some contractions in everyday conversation.
An apostrophe is also used to form some plurals , especially the plural of letters and digits. Raoul got four A's last term and his sister got four 6's in the ice-skating competition. This is particularly useful when the letter being pluralized is in the lower case: "minding one's p 's and q 's" or "Don't forget to dot your i 's." (In a context in which the plural is clear, apostrophes after upper-case letters are not necessary: "He got four As, two Bs, and three Cs.") It is no longer considered necessary or even correct to create the plural of years or decades or abbreviations with an apostrophe: