Nike research papers

The main reason to include negative keywords is to prevent your ads – and, by extension, your brand – from showing up alongside search queries that are irrelevant or offensive. For example, a seller of high-end furniture would want to target affluent customers, and would add terms like "cheap" and "free" to the negatives list to prevent their ads for appearing alongside those terms. You’ll also want to rule out impressions on terms that are similar to but not really related to your business – such as “hair dryer” if you sell home appliances including washers and dryers.

Nike research papers

nike research papers

Media:

nike research papersnike research papersnike research papersnike research papers